Fastspot Announces Launch of Digital Viewbook for Bay State College
12.20.2011
Fastspot proudly announces the launch of a digital viewbook for Bay State College, located in Boston, Massachusetts.
Fastspot realized that the traditional print viewbook just wouldn't cut it for Bay State, a college in Boston that attracts career-focused, tech-savvy students. The new digital viewbook invites prospective students to find out what drives Bay State students to pursue their careers. It combines striking visuals and a dynamic interactive experience to encourage viewers to dive deeper into Bay State through video interviews, compelling student stories, friendly information about the school and its programs, and an interactive map of Boston. Current students and alumni are profiled, sharing in their own words how their Bay State education has helped them achieve their goals and secure their desired career. Fastspot interviewed students and shot original photography for the project.
Constructed with HTML5, CSS3, and Javascript, the viewbook is fully responsive in Web browsers and optimized for tablets, and it features a friendly landing page for mobile devices and phones. Fastspot also created an additional small print piece, featuring stories from the viewbook and a QR code to direct prospective students to the site.
“We wanted to do something unique, something that drew attention to our students and programs and engaged the visitor to inquire further,” said Chip Bergstrom, Vice President, Enrollment & Marketing. “With ‘Driven’ we achieved all of this and more. Hats off to Fastspot.”