Fastspot Launches New Website for Bay State College
07.05.2011
Fastspot is proud to announce the launch of a new Website for Bay State College, a small, private college in Massachusetts.
To create a site that addresses Bay State’s needs, Fastspot tackled a challenge that many higher-eds are facing today: attracting many different kinds of students to a diverse set of programs. Bay State’s options range from full-time undergraduate bachelor’s degrees to online-only associate’s degrees; Fastspot created a Website that connects with all of these diverse prospective audiences at once.
The site also captures the college’s friendliness and warmth, painting Bay State as a place where faculty, advisors, and staff build personal relationships with students and help them pursue their passions. The site’s intuitive and engaging layout provides clear and easy ways for prospective students to get in touch, request more information, ask questions, visit, and apply. It immediately draws in prospective students with a rotating home page feature that spotlights current students and their perspectives on the Bay State experience. In addition, it features several innovative interactive elements: Prospective students can ask basic questions about the school through a link in the footer, and see their question, and other common questions, answered. An interactive checklist accompanies accepted students through the admissions process; they can also virtually meet their fellow students via Connect with Future Classmates. And Exploring Careers allows both prospective and current students to look into what careers might fit their interests.
Bay State’s Website is powered by Fastspot's content management solution, BigTree, which allows the Bay State staff to easily update content and messaging while maintaining design consistency and site functionality. BigTree also powers a mobile version of the site.
“When I met with [Fastspot principal] Tracey Halvorsen and her team, I knew immediately I had selected the right firm,” said Chip Bergstrom, Vice President of Enrollment & Marketing at Bay State College. “They were thoughtful, knew exactly what questions to ask, and understood our college better than any outside vendor I’ve ever worked with. Our site needed a major facelift. Fastspot took the time to deliver a site that not only looks amazing but also has a CMS to make even the novice Web administrator look good.”