Baltimore Collegetown

Fastspot created the new Baltimore Collegetown Website with several goals in mind. First, we needed to ensure it didn't blend in as a "campus" Website, but rather acted as a destination site promoting the region and member schools and targeting prospective and current students. Next, we needed to include a bevy of features and functionality expected by today's Website visitor. Features included:

• A user rating system and online comments for Restaurants and Things to Do
• Interactive Google map for Activities
• A new Roommate Board and Ride Board
• Links to the Collegetown blog, YouTube site, and Facebook page
• School Profiles
• Interactive Maps: Click from the homepage or access from any "Thing to Do" listing to see restaurants and activities near your campus, in your neighborhood, etc..
• Plan A Visit: This much-improved feature now allows visitors to add items to their itineraries anywhere in the site, view and print plans, and book hotel rooms right from the Collegetown site.

The year-long Web re-design process included interviews with stakeholders from member campuses, focus groups with current students, a review of past focus groups with prospective students, parents and guidance counselors, data from student surveys, feedback from businesses (related to internships) and recommendations from strategic partners.