American Beverage Association

Our concepts for the Issue Sites revolved around creating interactive, immersive experiences that not only provided engagement, but also educated the visitor. It was critical to make typical fact-based content more digetsible and impactful, and leave a lasting postiive impression of the industry.

Three separate Flash sites were created, focusing on the concepts of recycling, water conservation and the wide spectrum of product line offerings provided by American Beverage Association (ABA) members. Each site contains a wealth of information and allows the ABA staff to update time sensitive news and facts as needed.

The sites gained national attention when they were honored with a Webby nomination and have won numerous industry awards and recognition, helping to bring awareness to the postitive environmental impacts being contributed by the members of the ABA.