FARO Technologies

Fastspot came up with the idea of Nerd Yourself, playing off past popular viral concepts like Elf Yourself and Yearbook Yourself. The Flash Website encourages users to customize a photo of themselves into a super nerd, and then share their nerd on Facebook, via email or within the gallery. While the campaign is geared towards fun and meant to be light, it is branded to fit within a larger concept being further developed by Faro, including viral videos, iPhone apps and word-of-mouth, encouraging everyone to Respect the Nerd!

Faro Technologies wanted a viral campaign to drive brand awareness and reach their target audience, engineers.