Dickinson College

Fastspot worked with Neustadt Creative Marketing and the Dickinson College team to present a contemporary and sophisticated persona for the college. A simplified information architecture, clear call-outs to features and highlights and a refined design ensure visitors are given an accurate sense of Dickinson College and the opportunities they provide to their students and community. Focusing on the vibrant academic programs and student backgrounds, the multitude of study abroad options and the rich history of the college, a sense of distinction amongst the competitive landscape clearly emerged.

The design allows for a healthy respect for clarity, pacing and white space - allowing the visitor to explore, learn and engage. A typographically oriented layout presents options for exploration while also encouraging audiences such as alumni, students and other regular visitors to find their gateways to pertinent information. 

While prospective students and admissions goals were the highest priority audience, attention to template design and information organization ensure the growth and evolution of the site is seamless and consistent. Our mantras during this project were to "weed the garden" and "tell one story". The new site brings the content under one brand roof, ensures the visitor isn't lost down any rabbit holes, and provides Dickinson with a foundation which can grow indefinitely into the future.