American Beverage Association

The new InterBev.com now features a clean, simple layout that serves up the information users are looking for within a few clicks.  The homepage is able to display vital information and important upcoming dates while also showcasing the many sponsors of the event.

Fastspot developed InterBev with BigTree 2.0, our proprietary CMS, and integrated tools to allow the American Beverage Association (ABA) the flexibility to add and update content in nearly every area of the site. 

It was a top priority for ABA's staff to have the ability to add information—such as schedule changes and updates, new sponsors, and new exhibitors—quickly and easily.  As the InterBev trade show is an annual event, Fastspot allowed for added customization and flexibility for date-sensitive areas including the main header feature area, the Schedule-at-a-Glance, and the Important Dates call-out.

Overall, Fastspot produced a simple, effective, and highly-accessible Website for front- and back-end users alike.  The American Beverage Association has been able to continue updating the site as new information becomes available and drive users to register for and/or sponsor the event.

The American Beverage Association (ABA) tasked Fastspot with the re-design and development of a Website and CMS for their annual InterBev trade show, known as the beverage industry's premiere trade show.

The goals of the project were to provide a more intuitive and easy-to-use design and information architecture, more tools and resources for Website visitors, and a fully-functional CMS for the ABA to maintain the Website.

The new CMS needed to allow for access to and customization of areas of site content that are constantly in flux, such as schedules and exhibitor rosters.  Fastspot also needed to allow for third-party integration as ABA depended on other vendors for certain site functionality.