American Beverage Association

Issue Sites: Water, Recycling, Products / Associations

Our concepts for the Issue Sites revolved around creating interactive, immersive experiences that would both engage and educate visitors. It was critical to make typical fact-based content more digestible and impactful, and leave a lasting positive impression of the industry.

Three separate Flash sites were created, focusing on recycling, water conservation, and the wide spectrum of product line offerings provided by American Beverage Association (ABA) members. Each site contains a wealth of information and allows the ABA staff to update time-sensitive news and facts as needed.

The sites gained national attention when they were honored with a Webby nomination and numerous industry awards and recognition, helping to bring awareness to the postitive environmental impacts being made by the members of the ABA.