Animal Planet

Animal Planet : Pimp Your Pooch Microsite

Pimp Your Pooch Microsite / Entertainment

Animal Planet wanted to tease its upcoming show Groomer Has It with some viral marketing initiatives. Fastspot designed and produced Pimp Your Pooch, allowing pet lovers the opportunity to give their pooch a celebrity look.

Users were invited to upload photos of their own favorite canine or pick from a preset gallery of pooches, select the celebrity 'do of their choice, and then wait for the final glammed-up image to be revealed in all its glory. Final "pimped out" pooches were spread throughout the Internet, creating quite a buzz around the show, particulary on Facebook.

Look for a revamped version launching soon to coincide with Season 2 of Groomer Has It on Animal Planet.

Launch Project