Bucknell University

Website / Education

Bucknell's Website primarily targets prospective students and their parents, using a creative approach that highlights the Lewisburg, PA, school’s strong academic programs and resources,  Division I athletic programs, small class size, and intimate and classic campus environment.

Our conceptual approach for the site focused on accurately conveying key attributes of the Bucknell brand: intellectual and academic achievement and creating world leaders. For example, we developed "Pathways" as an editorial and creative vehicle to tell specific "big picture" stories about the university. Overall, the site now conveys a more sophisticated, worldly impression of Bucknell.