Dickinson College

Website / Education

Fastspot worked with Neustadt Creative Marketing and the Dickinson College team to present a contemporary and sophisticated persona for the college. A simplified information architecture, clear call-outs to features and highlights, and a refined design ensure that visitors are given an accurate sense of Dickinson and the opportunities the college provides to students and community.

The design shows a healthy respect for clarity, pacing, and white space, allowing the visitor to explore, learn, and engage. A typographically oriented layout presents options for exploration while also encouraging as alumni, students, and other regular visitors to find gateways to pertinent information. 

Attention to template design and information organization ensure that the growth and evolution of the site is seamless and consistent. The new site brings the content under one brand roof, making sure the visitor isn't lost down any rabbit holes, and provides Dickinson with a foundation that can grow indefinitely into the future.