International Dairy Foods Association (IDFA)

Website / Associations

Fastspot worked with the IDFA team to identify their goals for reaching key target audiences and bolstering the Association's already stellar reputation for expertise in their field. Customized tools were created within the CMS to handle event registration, e-commerce transactions, and the management of thousands of press releases, specialized news updates, and password-protected documents. The resulting streamlined workflow between IDFA's internal departments and the Website allows them to efficiently update and alert their users to the time-sensitive changes in policy that affect them.

The IDFA now has a site that communicates effectively to its target audiences, keeping them informed of breaking legislative news and important events and providing a multitude of resources to enable them to take advantage of their membership. The site also addresses the needs of other non-member audiences, including press, policy makers, potential members, and partner organizations.