Russell & Mackenna

Website/CMS/E-Commerce / Retail

Fastspot designed a highly custom e-commerce Website for furniture company Russell & Mackenna, including a full-featured content management solution and a customizer engine.

The customizer engine allows users to see every possible combination within the painted furniture collection; once they have settled on their dream piece, users can purchase it through the e-commerce system. The e-commerce engine allows the Russell & Mackenna team to manage coupons, specials, and other incentives, as well as their complicated shipping systems. Partner to the e-commerce system is Fastspot's BigTree CMS, which we tweaked to allow the Russell & Mackenna staff to handle typical Website content as well as each item from every collection.

The front end of the Website invites users to explore the collections, get to know the brand, and become part of the Russell & Mackenna family of loyal clients and colleagues.