Fastspot
TheySay / Social Media
What can you do in eight hours with a creative team and no limits? We decided to find out for ourselves with XDay, held on June 29.
XDay was conceived as a time to take a break from the normal business day and spend time being creative and working collaboratively on a project of interest to the Fastspot team. It began with an early morning pitch session, where a Twitter app cleverly named “TheySay” garnered the most interest. Eight hours later, we had a fully functioning Twitter app, allowing users to quickly see what links are trending within their personal Twitter streams.
“XDay is an invaluable experience for a creative team,” said principal Tracey Halvorsen. “Working on a fast-track, internal idea allows us to be agile, focused, and collaborative. Sometimes the most amazing things come from a highly restrictive scenario. Learning to make smart choices, trust your team, and be decisive are three things everyone can benefit from. Getting to spend a day with a team of incredibly talented people doing anything we want? That is just a fantastic opportunity—and what XDay is all about.”
