As the analytics and insights manager, Bryan's passion for digital analytics is strengthened by his love of user engagement and intuitive content strategy. He believes powerful data analysis can pinpoint consumer behavior, inform design thinking, and ultimately lead to an awesome user experience. It's more than the bottom line. There's power in allowing people to explore, connect, and make decisions online while promoting institutional goals and core values.
Bryan holds an M.A. in Liberal Studies from Nazareth College. He spent most of his career as a consultant for higher education, manufacturing, healthcare, and legal services. He currently teaches college-level courses in digital marketing, analytics, buyer behavior and content marketing at his alma mater.
Bryan is particularly interested in data visualization, digital transformation, multivariate user experiments, and the effective use of marketing technology.