Over the past 12 years, Fran has developed information architecture, content, and marketing strategies and solutions for many institutions across higher education — both on the inside as part of Nazareth and SUNY Geneseo’s marketing teams and as an outside consultant.
Painful processes? He’ll make them delightful. Confusing directions? He’ll straighten them out. Impossible to find content? He’ll build some pathways that get you where you need to go no matter where you’re starting from. Disorganized informational chaos? He’ll de-clutter, re-categorize, and prioritize your architecture so that each distinct audience gets what’s most important to them, as easily as possible. Curmudgeonly, change-averse stakeholders? He’ll talk to them about what can be achieved when we all put the user first and why this change is good for everyone.
Fran received a BA in business administration from Nazareth College and an MBA in marketing from University at Buffalo, but his favorite courses were always those around information design and systems. He’s married traditional marketing practice with emergent communication methods and experiences ever since.