Tracey Halvorsen is a consultant, designer, painter, author, and speaker. Her background in visual art and computer-based technology and her hands-on style of leadership has helped Fastspot consistently create award-winning and industry recognized websites, applications and marketing campaigns.
Tracey has been a speaker and presenter at numerous industry events and conferences. Her speaking career started with the groundbreaking premiere of the interactive project "Memoire" at NYC's 2001 Flash Forward conference, which went on to win the coveted Flash Film Festival award in Amsterdam. She was a panelist on one of 2010 SXSW’s most talked about presentations entitled, “We F*cked Up. Now What? Exploring Failure with Happy Cog and Friends” and spoke at the 2010 NYC Case Summit for Advancement Leaders. More recently she presented "Become a Storymaker" at Confab London and at SEER in Philly, as well as "Creating Healthy Client Relationships" at Owner Summit, Austin 2015. She also presented "The Art of Content" at the Wharton Web Conference in July 2015. In 2016 Tracey was named an Ernst & Young Entrepreneur of the Year Finalist.
Halvorsen, known for her innovative thinking and creative problem solving, is never short on opinions or ways to make things better, and she shares these observations in Fastspot's blog and through in-person presentations and workshops.
Tracey keeps her focus on big-picture trends and how business is evolving and transforming within the interactive marketing arena. She ensures Fastspot engages with the "right" clients and works to inspire her team and colleagues to deliver outstanding results.
A native of Bethesda, Maryland, Tracey earned a BFA from the Cleveland Institute of Art and an MFA from Maryland Institute College of Art. She also spent time studying painting and sculpture in Lacoste, France, but her French is limited to "I'd like a beer, please."