DECEMBER 14, 2016
Ford’s Theatre is the only destination in Washington, D.C., which boasts a working theatre, museum, and historic site. The new Ford's website expands Ford’s Theatre’s digital footprint and engages everyone who is passionate about Lincoln and his legacy. As a primer or supplement to a visit, the website boasts classroom exercises for teachers, as well as unique, digital resources regarding school field trips and other educational programs with which they or their students can engage. The taxonomy on the site connects historical information, media, lesson plans, digitized primary sources, and commentary.
“As a vibrant, working playhouse, we have so much going on at Ford’s Theatre. In addition to a rich history, museum, and theatre, we offer meet-and-mingle events, behind-the-scenes tours and special exhibits. The new site beautifully captures all that is Ford’s Theatre,” said Tatum Walker, associate director of digital strategy at Ford’s Theatre.
The interactive design agency Fastspot ranks among the 5,000 fastest growing companies in the country, according to Inc. Magazine’s 2016 list, garnering position 1,980.
“Fastspot loved working with Ford’s, for the opportunity to be part of preserving Lincoln’s legacy. Cultural institutions are an area of specialty for us, but the Ford’s project was especially enriching for the depth of experience they offer," said Tracey Halvorsen, Fastspot’s chief visionary officer and president. “The trust our clients put in us and the immense, collaborative skills of our team generate outstanding results.”One of the most visited sites in the nation’s capital, Ford’s Theatre reopened its doors in 1968, more than a hundred years after the assassination of President Abraham Lincoln. Operated through a partnership between Ford’s Theatre Society and the National Park Service, Ford’s Theatre is the premier destination in the nation’s capital to explore and celebrate Abraham Lincoln’s ideals and leadership principles: courage, integrity, tolerance, equality and creative expression.
The Ford’s Theatre Society was founded under the guidance of executive producer Frankie Hewitt, who, during her 35-year tenure, established Ford’s as a living, working theatre producing performances that highlighted the diversity of the American experience. Since the arrival of Paul R. Tetreault as director, critics and the theatre-going public have recognized Ford’s for the superior quality of its artistic programming. With works from the nationally acclaimed "Big River," to the world premieres of "Meet John Doe," "The Heavens Are Hung In Black," "Liberty Smith," "Necessary Sacrifices," "The Widow Lincoln" and "The Guard," Ford’s Theatre is making its mark on the American theater landscape. In the last decade, the mission of Ford’s Theatre Society expanded to include education as a central pillar. This expansion led to the creation and construction of the Center for Education and Leadership, which opened in February 2012. Currently, under the leadership of Board of Trustees Chairman Eric A. Spiegel, Ford’s enters a second phase of strategic planning to ensure the organization’s place as a national destination for exploring Lincoln’s legacy and the American experience through the intersection of history, performance and education.
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