How to capture the spirit of becoming?
Albany College of Pharmacy and Health Sciences
Our client wanted a digital presence to show its most important audience—prospective students — what its current students already know: ACPHS is where students become professionals in the most demanding health science fields, one day at a time. This spirit of becoming permeates campus, and now it permeates the site.
Project at a glance
- Prospect-first navigation and content strategy
- Program finder to match students with health career paths
- Modular, mobile-first WordPress build
- Cohesive design system aligned to ACPHS brand
- Performance, accessibility, and editorial flexibility baked in
The ACPHS Experience, and People at ACPHS are two ways we helped the college's content development team capture the ACPHS spirit.
We were under a very tight and fast deadline, and they were there every step of the way to ensure a successful launch of a newly designed website.”
Designed for Growth and Change
We created a modular WordPress system that balances consistency and flexibility. Whether it’s for a new school, program, or post type, the site is built to scale with ACPHS’s ambitions—including its plans to become a university.
A Career-Focused Program Finder
ACPHS prospects are bright, career-focused, and driven. So, we built a homepage program search tool to match their aspirations, and put them on a path to conversion. Choices are clear, and next steps are easy. Watch the video to see how it works!
Additional Project Highlights
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Brand Extension
Design system supports sub-brands and future college identities. -
Research Content Strategies
We broke research content out of silos, weaving it across pages and tying it to student and faculty stories. -
Optimized for Mobile
Designed for fast, frictionless mobile access. -
Expanded Use of Video
We introduced vertical video modules that bring students, faculty, and alumni to the forefront.
Project Scope
- Discovery and stakeholder research
- IA and menu redesign
- Content audit and inventory
- Content strategy
- Copywriting
- Modular design system
- Template and component development
- Training and governance
- WordPress CMS development
- Accessibility testing (WCAG 2.1 AA)