Built for Becoming
Albany College of Pharmacy and Health Sciences
We reimagined ACPHS’s site to reflect who they are, who they serve, and how they shape the next generation of health science leaders.
Project at a glance
- Prospect-first navigation and content strategy
- Program finder to match students with health career paths
- Modular, mobile-first WordPress build
- Cohesive design system aligned to ACPHS brand
- Performance, accessibility, and editorial flexibility baked in
ACPHS needed a digital presence that could boldly serve its most important audience—prospective students—while also supporting content growth, reflecting the institution’s evolving identity, and showcasing the student journey of becoming. We delivered a focused, modular system that balances academic clarity with brand authenticity.
Designed for Growth and Change
We created a modular WordPress system that balances consistency with flexibility. Whether it’s for a new school, program, or content type, the site is built to scale with ACPHS’s ambitions—including its vision of becoming a university
Program Finder
We laid the foundation for an interactive program discovery tool that lets prospective students explore degrees based on their interests, career goals, or fit. OCM can manage prompts and pathways internally and track engagement data for ongoing refinement
Additional Project Highlights
-
Brand Extension
Design system supports sub-brands and future college identities. -
Research is Everywhere
We broke research content out of silos, weaving it across pages and tying it to student and faculty stories. -
Mobile optimization
Designed for fast, frictionless mobile access -
People of ACPHS
Introduced vertical video modules that bring students, faculty, and alumni to the forefront. -
Project Scope
- Discovery and stakeholder research
- IA and menu redesign
- Content audit and inventory
- Copywriting
- Modular design system and templates
- Template and component development
- WordPress CMS development
- Editorial training and governance
- Accessibility testing (WCAG 2.1 AA)
We were under a very tight and fast deadline, and they were there every step of the way to ensure a successful launch of a newly designed website.”