The transformative power of the arts.
Flint Institute of Music
Bringing the performing arts to all of Flint. Through inclusive storytelling, thoughtful content strategy, and an intuitive information architecture, FIM’s new website connected their community to the arts while inspiring and promoting social change.
Project at a Glance
- Combined six formerly standalone websites into one complex IA
- Incorporated new brand work by Minelli Inc.
- Supported Tessitura integration and skinned TNEW
The Quick Win
The FIM’s new brand launched during the summer of 2022, right before their new season was announced and the website work began. One of our first deliverables was to create a landing page that aligned with their new brand for marketing materials to point toward so that interested audiences had a cohesive brand experience when entering the site.
Embracing the Vibrancy of FIM
Our design direction was inspired by the FIM’s new brand - we wanted each page to feel alive, bold, and energetic. To accomplish this, we embraced their bold color palette and included animations throughout each page to breathe life into the content. The new site made it easier for their audiences to interact with their new brand and become loyal ambassadors of FIM.
Project Scope
- Discovery
- Website Content Strategy
- Concept Design
- System Design
- Front-end Dev
- Back-end Dev (WordPress)
- CMS Training
- Strategic Ongoing Support