Balancing advocacy, education, and promotion on a trade organization site.
Nuclear Energy Institute
The Nuclear Energy Institute wanted to rethink how they engage with the public. Together, we flipped their content strategy and folded it into a clean and friendly design.
Project at a Glance
- Novel visual treatments, including infographics and journey path cues
- Superior copywriting to make a positive impression
- 2019 Webby Awards Honoree
How to Communicate Complexity Simply
This project was the marriage of a bold, visual design system and careful content strategy. Our client team was unified and committed to communicating complexity simply. We got into high gear quickly, sharing expertise and refining development plans. The result: Highly digestible content on nuclear technologies that is inviting, frank, and persuasive. Just the right tone for busy people looking for an industry advocate’s perspective.
"We’ve continued to get positive feedback about the site. It’s modern, it sets a new tone, and it has really helped elevate the conversation about nuclear energy. The site is definitely achieving the goals that were set for it."
- Tara Young, Senior Manager of Content Strategy and Development
Project Scope
- On-site Discovery
- Content Audit
- Strategy
- Content Strategy
- Copywriting
- Concept Design
- System Design
- Front-end Dev
- Handoff Support
- Style Guide