Turning words into a story.
The College of the Holy Cross Strategic Plan
When two teams work as one, they can make a strategic plan come alive in 61 days. We created an inclusive and inspiring microsite by collaborating and pushing creative boundaries right up to launch.
Project at a Glance
- Developed in parallel with client’s emergent communication plans
- Simple and vibrant site made strong emotional connections
- Agile approach to strategy, design and development
Animating the Strategic Plan on One Page
Getting visitors to read the strategic plan was not our goal. Making them remember why they loved Holy Cross was. Taking a design forward approach, we turned the scroll experience into a colorful, animated, and interconnected short story. After a striking welcome video, large and friendly typography with subtle directional cues, plan headlines, evocative images, and invitations went deeper to fill every view.
Offering Many Stories Within a Story
Inside each focus area, with liberal animation, we revealed plan details in broad strokes, matching messages with images, video and subtle CTAs. Navigation design urged visitors to enter the next section to continue the story.
Project Scope
- Discovery
- Content Strategy
- Concept Design
- Front-end Dev