Wbtt shape imag

A Bold New Stage for a Cultural Powerhouse

Westcoast Black Theatre Troupe

As WBTT continues to grow its reputation and impact, its website needed to keep pace—both as a storytelling platform and a business tool. We designed and built a flexible, expressive new site on WordPress, blending show-stopping visuals with back-end simplicity so their team can take the lead without calling in outside help.

View the West Coast Black Theatre Website

Project at a Glance

  • Full redesign with brand-aligned visual system
  • WordPress Guttenberg build replacing Joomla CMS
  • PatronManager integration for ticketing and forms
  • Flexible templates supporting seasons, education, and events
  • Scalable content architecture and mobile-first design

Telling the Story with Sincerity

Inspired by founder Nate Jacobs’ emphasis on passion and authenticity, we created a site structure and voice that honors WBTT’s mission and personality. Every element—from homepage layout to show archives—was designed to reflect the theater’s commitment to community and excellence
Wbtt video cover

Designed for the Spotlight

WBTT’s productions are visual and vibrant, so we built a design system that supports seasonal color palettes while maintaining overall cohesion. The site puts performances and performers front and center without sacrificing clarity or accessibility
Wbtt menu
Wbtt events
Wbtt testimonial still

Built for Control and Growth

We replaced WBTT’s rigid Joomla backend with a WordPress CMS tailored for non-technical users. Their team can now manage pages, update content, and roll out new shows without needing outside developers. Templates are flexible enough to grow with them. We ensured full integration with PatronManager for ticket sales, donations, and forms. This connection allows WBTT to manage engagement from one system, with no workarounds or double-entry
Testimonials

Additional Project Highlights

  • Seasonal Color Support

    Design system accommodates changing palettes while staying brand-consistent.

  • Education and Community Templates

    Flexible layouts support WBTT’s expanding educational and outreach efforts.

  • Mobile First, Always

    Designed to look great and function smoothly on every screen size.

  • Digital Asset Management Planning

    Site built to support future integration of DAMS for organizing photos and videos.

  • Component-Driven CMS

    Editors use modular content blocks to build new pages without developer support.

Project Scope

  • Discovery workshops and stakeholder interviews
  • Content audit and inventory
  • Information architecture redesign
  • Full design system and seasonal visual strategy
  • WordPress CMS build and migration from Joomla
  • Custom template development
  • PatronManager integration
  • Accessibility testing (WCAG 2.1 AA)
  • SEO and search enhancements
  • Editorial training and documentation
  • Post-launch support and QA

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