I am going to make a simple recommendation which I suspect will have a radically positive transformation on any higher ed's Facebook fan page that is Admissions-oriented. If your Facebook page is specifically for Admissions—SAY SO!To really set the mood...

I am going to make a simple recommendation which I suspect will have a radically positive transformation on any higher ed's Facebook fan page that is Admissions-oriented. If your Facebook page is specifically for Admissions—SAY SO!

To really set the mood, ask a few friends or students to post some questions, typical "prospective student" questions. After all, no one likes to go first. Then, make sure you specifically indicate in any places where you refer to the Facebook page that it is the "ADMISSIONS" Facebook page.

Want to see an example of a school that is doing things right? Take a look at Savannah College of Art and Design's SCAD Connect Page (http://scad.edu/connect/), notice the "Connect With Us" tabs and links at the bottom of that page—and how the Admission Facebook link is number one. They then provide links to all their other Facebook presences, but it's clear if you click on the Admission link, you are going to get the Admissions-oriented Facebook page.

The final proof that this is working well for them? Check out all the prospective students asking questions about applying to or attending SCAD on their Facebook page. And equally as important, check out how responsive the SCAD team is in answering their questions.

To me, this is an obvious and simple clarification that can have a big impact on how your institution leverages social media in achieving its admissions goals.

Share on Twitter or Facebook Published December 1st 2009