How do you create a virtual tour for a top university that not only wins a Webby but also increases yield and interest?1. Find a client who is willing to push the envelope, trust their agency and treat their audience the way their ideal "prospective student"...

How do you create a virtual tour for a top university that not only wins a Webby but also increases yield and interest?

1. Find a client who is willing to push the envelope, trust their agency and treat their audience the way their ideal "prospective student" should expect to be addressed - with intelligence and thoughtfulness.

2. Ensure, like Bucknell, the client wants a virtual tour like no other.

3. Next, ensure you conceptualize an experience that is both fun and useful. You don't want your users to have to work too hard, but you do want them to feel a sense of exploration. In our case, we mixed in the customization element, along with the social media inspired method for saving and sharing your tour with others, and also allowed for more traditional exploration methods.

4. Don't let fear cause you to dumb it down. When reviewing the concept and design direction with the Bucknell team, we didn't allow fear to create senseless edits. Accept that doing something new or innovative comes with a healthy dose of fear, then move on.

5. Don't forget the main dish, the content. At the end of the day, what we created was an interesting and engaging skeleton to allow for exploration of content. It was up to our client to load in all the great pictures, videos and campus facts. We just made sure the CMS allowed them to do it quickly and efficiently.

That's a quick summary on how we came up with a Webby winning virtual tour for Bucknell University! If you have more specific questions about the project, feel free to inquire here or ask Curt Kotula, Fastspot's Art & Technology Director and the lead designer and Flash developer on this project.

Share on Twitter or Facebook Published May 24th 2010