We are only a few short hours away from Apple's much anticipated announcement of a tablet. I don't care what you think about the price, the usefulness, the features - it's going to change the game... again. Where the iPhone has changed the game of handhelds...

We are only a few short hours away from Apple's much anticipated announcement of a tablet. I don't care what you think about the price, the usefulness, the features - it's going to change the game... again. Where the iPhone has changed the game of handhelds, the tablet will fill the void currently occupied by your very outdated and limited television, magazine or portable media device (dvd player).

The iPhone is great, but let's face it, it's not the easiest on the eyes for prolonged reading of websites, e-books, etc. The Kindle (Amazon's e-reader) has made surprising advances into the consumer market, with the last holiday season logging more sales of electronic books than physical ones by Amazon's own reports. Clearly this market is ready for an electronic reading device, and knowing Apple, the tablet will be far more than just a reader.

This new device will not only change the game for how consumers consume electronic media and publications, but how designers and developers think about how to create materials for this brave new world. If this prototype movie of a much hyped Sports Illustrated tablet experience is any indicator of the future, we better get ready for another development challenge to land on our plates. Let's just hope Microsoft doesn't find a way to get Internet Explorer anywhere near it.

Sports Illustrated Tablet Demo

Sports Illustrated - Tablet Demo 1.5 from The Wonderfactory on Vimeo.

Share on Twitter or Facebook Published January 27th 2010