UMBC took a huge risk with the social media aggregator Website be.umbc.edu, which is part of the College.Be campaign created by Neustadt Creative Marketing.Not only is it completely uncensored, it is an immediate and direct view into what the community of...

UMBC took a huge risk with the social media aggregator Website be.umbc.edu, which is part of the College.Be campaign created by Neustadt Creative Marketing.

Not only is it completely uncensored, it is an immediate and direct view into what the community of UMBC is like for any prospect who cares to visit the site. And for students, it's a way to connect with an exclusive and limited community, but with the thrill of knowing your actions are being watched by strangers. This notion is something which, if you didn't grow up with it, seems terrifying. For digital natives, it's expected.

Imagine what might happen if something were to run amuk on campus? This would be the instantaneous spot to see and hear all, with no PR spin, no pretty pictures, just raw thoughts and reactions from the students. I LOVE it! Of course, UMBC is clearly blessed with a surprisingly outstanding community of thoughtful students who are encouraged to be themselves. I have worked on many higher ed projects over the years, but this is the first one that I can honestly say has convinced me that they should be on my kid's college list (if I had a kid).

Share on Twitter or Facebook Published November 7th 2009