People often ask me how we market our services at Fastspot. Do we take out ads? Do we purchase booths at trade shows? Do we sponsor events and give away trinkets? Nope - none of that.We market our services by doing great work for clients who appreciate it...

People often ask me how we market our services at Fastspot. Do we take out ads? Do we purchase booths at trade shows? Do we sponsor events and give away trinkets? Nope - none of that.

We market our services by doing great work for clients who appreciate it. That combo often goes on to win awards. That's how we pick up new (good) clients. They are the ones who are looking for firms to deliver amazing work—which we do—and they are willing to trust us to deliver. It still amazes me that Bucknell University agreed to go with such an innovative Virtual Tour, versus the more conservative option we presented them. Well, that trust just paid off again for them, and for us, bringing home the Webby.

So, if you have a great client who appreciates what you do and you are looking to increase your marketing and awareness, skip the tchotchkes and spend the money investing in the project you are working on. Yes—over deliver, if you think the work has a shot at winning an award. Because winning awards like the Webby is not something you can buy like an ad in a magazine or a USB drive with your logo on it. Invest in the quality of the work you are doing and you will be rewarded with a much better return on your investment.

What do you think? How do you market your services or skills? Where have you seen the best return on your investment of time, effort or money?

Share on Twitter or Facebook Published May 7th 2010