I was going to write a post about the recent campaign Stamats created for Drake University, but most relevant points have already been made in the media. It's an interesting discussion with no clear cut lines, and it brings up the question of how in touch...

I was going to write a post about the recent campaign Stamats created for Drake University, but most relevant points have already been made in the media. It's an interesting discussion with no clear cut lines, and it brings up the question of how in touch we are with our teenage target audiences? Stamats makes the case that this demographic "gets" the sarcasm in this campaign, whereas the adult public's reaction is based on an inability to see it as anything other than degrading (no pun intended).

What do you think? Can a D+ campaign be seen as anything other than crappy grades, thus causing brand damage? Or does the campaign present an edgy and "with-it" perspective that will get appropriate attention and consideration from the target audience (prospective college students)?

If you want to do more reading, Mark Neustadt recently posted to his blog about the campaign, and he includes links to other relevant press coverage, as well as Stamat's defense of the campaign.

Oh and my take? I guess I'm too old, I can't get past seeing D+ as derogatory, but I'm willing to be proven wrong.

Share on Twitter or Facebook Published October 1st 2010