We launched an e-commerce Website recently for bodygoodies, an all natural soap-making company that happens to be run by Fastspot's co-founder, Amy Goldberg's, sister. The site had only been live a few weeks, so I was making it a point to post about it on...

We launched an e-commerce Website recently for bodygoodies, an all natural soap-making company that happens to be run by Fastspot's co-founder, Amy Goldberg's, sister. The site had only been live a few weeks, so I was making it a point to post about it on Twitter and Facebook, just to lend a hand to the cause. It also happens to be one hot little Website, selling some absolutely amazing products, but that is not what this post is about.

Since we are assisting in ensuring the site is running properly, we see copies of the orders that get placed, and a recent one caught my eye. It was placed by someone I don't know, but who lives a few blocks away from me in Baltimore. The next day, I recognized the same name, in a re-tweet on my Twitter stream, someone who had re-shared a post I had made. Ah ha! This was how my neighbor had found out about bodygoodies and made the wise decision to make a purchase. Some may yell "stalker" at this point, but fear not, this is the new age of your social network neighborhood.

Look at the fast and furious rise in popularity of FourSquare. FourSquare helps people who already live in the same neighborhood connect, or in some cases meet each other. Last Friday, I was at the wine bar in Hamden, 13.5% (excellent wine bar by the way). A young woman approached and said she thought we might have a friend in common via Twitter, who was also a friend of mine on FourSquare, who had seen me "check in" at this wine bar where he knew his friend was hanging out. All of a sudden, we are that much closer, than much more connected. I know some of you are totally freaked out right now.  It's okay. You can leave. For those brave souls who choose to stay, read on.

At first, I thought Twitter was to connect me to like-minded people across the globe, and Facebook would help me reconnect with old high school and college friends now spread across the country. However, I am finding the opposite is true. It seems we are actually very interested in the people we share our local space with. The other dwellers of Baltimore, of Butcher's Hill (my beloved neighborhood), of the places I like to my spend time, like 13.5%, or Jack's Bistro, where I proudly own the FourSquare mayor badge. It seems we take pride in where we go and where we live. It's our territory and there is a very strong urge to connect with those who are within our territories. It could be called primal. Whatever you call it, it goes to remind us all that this big scary world called social networking might actually just help you meet your neighbors. And they might, in turn, become fans of the things you like or you may learn something new from them.

Share on Twitter or Facebook Published February 2nd 2010