Breckinridge Capital Advisors
An Investment in Innovation
Breckinridge Capital Advisors is a Boston-based investment advisor specializing in high-quality fixed income portfolio management. Their approach is unique and informed by an innovative team. We partnered with them on a website redesign to show not just what they do, but also why and how they do it—and why it sets them apart from their competitors.Launch the Project
Investing in the Project
A series of collaborative meetings at Breckinridge’s Boston office yielded an early sense of information architecture and design strategy. We turned our discovery findings into a focused IA, a more human tone of voice and a content strategy that puts people and ideas first.
The resulting design system extends and conveys their brand in subtle but meaningful ways. The use of interactive motion helps to underscore a laser-focused and technology-driven approach to investing. Imagery that bucks industry conventions helps to illustrate core competencies and differentiating qualities.
In the investment industry, differentiation can be difficult to attain and even harder to explain. We distilled the Breckinridge “pitch” into a set of five interactive cards. They are brief and visual, and use animations that invite—and guide—user experience. Interacting with each card reveals additional information about a single differentiating aspect of the company’s approach.
Teaming With Innovation
The people of Breckinridge are its biggest asset. They bring insights and pursue innovative ideas that drive the company to "create positive, long-term impact for our clients, employees, stakeholders and the communities in which we live, work and invest."
We created a web of connected profiles, videos, articles, whitepapers and podcasts throughout the site to underscore that fact.