A Proper Introduction
The Johns Hopkins Bloomberg School of Public Health contracted with Fastspot and Neustadt Creative Marketing to conduct research and implement those findings into a new information architecture and site design. The focus of the new design puts greater emphasis on introducing the Bloomberg School to prospective students and improving user navigation.
In addition to placing greater emphasis on introducing the School to prospective students, the new homepage will also feature more content about departments, research and aspects of student life. Site navigation architecture was upgraded to help make pages easier to find and improve the user experience.Full implementation of the redesign will continue over the next several months as pages are converted to the new layout.