Most situations prompting a person to seek medical information are confusing or overwhelming at best, and stressful or catastrophic at worst. We placed a comprehensive search tool front and center on the homepage to ease the discovery process, providing clear, well-organized results in easy-to-understand language.

Early discovery and workshops led us to emphasize utility and empathy throughout the project. Simple and welcoming language, expressive media selections and a balanced blend of components for finding information and telling stories are some of the ways that emphasis came through in the design.