Tufts University
Reeling Them In
An unconventional but incredibly rewarding admissions experience for prospective Tufts students (which, lest we forget, has garnered a record number of applicants).
Launch the ProjectAlways Authentic
Everything a prospective Tufts student would want to know is here, from majors to campus life to application instructions, along with fresh and authentic content that conveys the school's distinctive culture, convivial environment, and challenging academics.
Easy as Pie
The site (as well as the blog platform) is powered by Fastspot's BigTree CMS, which freed the Tufts team from the large and complex CMS they'd been using and enables them to easily make content updates
From the Process
Results Speak for Themselves
With 18,167 applications—and counting—flowing into Bendetson Hall, undergraduate admissions officials say the Class of 2017 will be the university’s most selective ever. In a historic moment for Tufts, the acceptance rate for undergraduates in an incoming class will fall below 20 percent for the first time.
“I’m attributing the increase to our new website and communications plan,” says Coffin. “This is the first class to be recruited on that innovative new platform.” The redesigned undergraduate admissions site debuted in November 2011 and has attracted more than a half million visitors since then.
Project Scope
- Discovery
- Information Architecture
- Design
- Content Strategy
- Front-end Development
- Ongoing Strategic Partnership
- CMS Implementation
Project Details
- BigTree CMS
