Always Authentic

Everything a prospective Tufts student would want to know is here, from majors to campus life to application instructions, along with fresh and authentic content that conveys the school's distinctive culture, convivial environment, and challenging academics.

Easy as Pie

The site (as well as the blog platform) is powered by Fastspot's BigTree CMS, which freed the Tufts team from the large and complex CMS they'd been using and enables them to easily make content updates

From the Process

Results Speak for Themselves

With 18,167 applications—and counting—flowing into Bendetson Hall, undergraduate admissions officials say the Class of 2017 will be the university’s most selective ever. In a historic moment for Tufts, the acceptance rate for undergraduates in an incoming class will fall below 20 percent for the first time.

“I’m attributing the increase to our new website and communications plan,” says Coffin. “This is the first class to be recruited on that innovative new platform.” The redesigned undergraduate admissions site debuted in November 2011 and has attracted more than a half million visitors since then. 

Read the full article on Tufts Now

Project Scope

  • Discovery
  • Information Architecture
  • Design
  • Content Strategy
  • Front-end Development
  • Ongoing Strategic Partnership
  • CMS Implementation

Project Details

  • BigTree CMS



Communicator Awards - Silver


eduStyle Awards - Best Prospective Student or Admissions Site - Judged