Empowering a University.

Bay Path prides itself on its warm and welcoming nature. We created an online experience that mirrored the hands-on, caring personality of the faculty and staff at the University. With four programs, each catering to specific audiences, we clarified the wide range of academic offerings and the audiences to whom they applied. This content was designed directly into the homepage feature in a way that demonstrated the appropriate audience through photography and written content, and gave the user clear navigational paths to find the information relevant to them. Deliberate use of the secondary color palette on the homepage and subpages added additional clarity to the relationship between content and audience throughout the site.

Implementing a new CMS to facilitate content maintenance was another major initiative of Bay Path’s website redesign. By using BigTree CMS to power the new site, the ability to update content was opened up to a wider audience, allowing Bay Path’s faculty and staff more opportunities than ever before to share stories and update pertinent content in a timely manner. This CMS implementation was especially helpful in leveraging social media and events content throughout the site, which encouraged community participation and better-showcased campus life.