An infusion of vibrant color and imagery refreshes an online identity.
Brightpoint Community College
We helped Brightpoint Community College create a modern, authentic space where students can explore what’s 'Next Up' for them once they've completed their degree.
Key Takeaways
- Translated the ‘Next Up’ brand message by focusing on alumni career success via authentic storytelling
- Intuitive program finder helped prospective students navigate 75+ majors
Exploring Brightpoint
Brightpoint Community College wanted to answer the key questions that all prospective students have: Do you have my program? Can I get a job with this degree? Can I afford this degree? They did so using a targeted content strategy for their homepage, a tailored program finder, and a design system that revealed their successful students and alumni in vibrant visual color and portrait photography.
Project Scope
- Discovery
- UX Strategy
- Concept Design
- Design System
- Front-End Dev
- Back-end Dev (BigTree CMS)
- Ongoing Strategic Support