Inviting the world to explore America's first President.
George Washington’s Mount Vernon
Mount Vernon is the foremost authority on George Washington, his estate, and his personal property. As one of the most highly visited historical locations in the country, it was critical that the new brand and website invited exploration, inspired wonder, and told the full story of George Washington.
Project at a Glance
- BigTree CMS opened the doors of content management to the entire Mount Vernon team
- Refined the branding to present a more contemporary persona
- Created a 3D experience to showcase the stunning detail of the Houdon Bust
Content Management for Everyone
A big part of the effort for Mount Vernon was to integrate a new CMS system that would empower many more voices within the organization to play a role in the website content creation and publication process. An integrated content strategy along with selecting BigTree CMS kept things simple for the editors to allow writers to focus on their stories, and the communications team to focus on the overarching strategic goals.
Inviting the World to Explore America's First President
Mount Vernon is the foremost authority on George Washington, his estate, and his personal property. As one of the most highly visited historical locations in the country, it was critical that we tell the full story of George Washington on their most important digital tool.
Rich with History
Mount Vernon needed to showcase the breadth of experiences, events, and learning available at the estate and online. They wanted to be sure the world knew that Mount Vernon was much more than simply Washington's home. It's a museum and experience, an archive, and a celebration of contemporary leadership and pioneering thinking.
Project Scope
- Online Surveys
- Focus Groups
- Design System
- Front-end Dev
- Back-end Dev (BigTree CMS)
- Custom Video Player
- Ongoing Strategic Support