A new website for the new Kenyon brand. Fastspot helps to debut another brand evolution.
Kenyon College
We love partnerships that last long enough for us to replace our own work. We created the previous Kenyon website in 2012, and with the 2021 site we've come full circle with our trusted partner.
Project at a Glance
- Worked in parallel with Kenyon’s branding partner Moth Design
- Explore Kenyon In section offers a unique way to experience the College from many points of view
- Webby Official Honoree 2021
"Leave No Doubt" that Kenyon is the Right Fit
Job one for the new website was to outline Kenyon’s more distinct qualities and present the ways in which each benefits the right student. For instance, Gambier, OH is definitely remote, but that allows Kenyon to curate a campus experience that promotes focus, introspection, and discourse. These qualities resonate loudly in the ears of the right students and leave no doubt that Kenyon is the place for them.
Embrace the Purple
Purple is a powerful color, for that reason it’s often played down in design systems. We took a bold approach to the color palette, adding a range of strong purple tones and balancing them with an energetic set of secondary colors.
We defined system wide color pairings that ensure proper and accessible use of the expanded color system.
Celebrating the Written Word
Kenyon is known for its focus on teaching students to write and speak exceptionally well. We created spaces to tease out some of the best examples.
Project Scope
- Discovery
- Concept Design
- Design System
- Content Strategy
- Front-end Dev
- Back-end Dev (BigTree CMS)
- Ongoing Strategic Support
Awards
- 2021 Webby Official Honoree, Websites and Mobile Sites for School/University
- 2021 Silver CASE Award, Circle of Excellence