Moore College of Art & Design Digital Viewbook

Moore College revamped its admissions process by shifting from traditional print to digital with the help of our team. The newly designed Viewbook was interactive and engaging, offering a non-linear content presentation that catered to the needs of the Gen Z audience. To make the admissions journey more exciting and dynamic, we added gamification elements that allowed prospective students to explore the college and its offerings with ease.

Project at a Glance

  • Dynamic animation and gamification
  • Elevated experience with interactive features
  • Showcased alumni illustrations in game design
  • Eco-friendly viewbook experience
Moore homepage

Project Scope

  • Discovery
  • Strategy
  • Content Strategy
  • Concept Design
  • System Design
  • Front-end Dev
  • Back-end Dev (BigTree CMS)

Partnerships

  • Creative Communication Associates (CCA)