The future of healthcare.
Rosalind Franklin University
Rosalind Franklin University of Medicine and Science had been innovating in the classroom for years, cultivating doctors and researchers who are trained not just for today's world, but poised for tomorrow's evolving landscape. Their new online presence mirrored this innovation and fully represented the excellence of the students, faculty, and alumni at RFUMS.
Project at a Glance
- Refined design aesthetic, higher content standards, and updated technology that collectively boosted the university’s public profile
- Web strategy for their nursing program's Workforce Pathway
- BigTree CMS allowed content editors to create global stories.
An Interdisciplinary Spirit
The idea that ‘greater collaboration among the health and science professions is the future of healthcare’ was integral to the Rosalind Franklin experience. This interdisciplinary spirit inspired the content strategy and aesthetics throughout the redesign process, which manifested itself most notably in unifying the university's five schools under a cohesive brand umbrella.
Not Just a Pretty Face
The newly created site gave Rosalind Franklin University the power to tell its myriad of success stories; from small triumphs to ambitious visions. The Fastspot team used BigTree CMS to allow content editors the ability to create stories once and share that content anywhere it’s appropriate, across the entire site. The new website also accommodated areas of growth, such as expanding online programs, future giving campaigns, and new professional programs.
Project Scope
- On-site Discovery
- Content Strategy
- Concept Design
- Design System
- Persona Analysis
- Copywriting
- Staffing Analysis & Recommendations
- Interactive Style Guide
- Front-end Dev
- Back-end Dev (BigTree CMS)
- Content Migration